Connect

The right senior people, around the right challenge.

Our core team leads every engagement. Around it sits a trusted network of specialists in research, creative direction, design, technology and production, and we bring them in when their expertise makes the work stronger.

The people

leads

20+

specialists

Five leads across Malmö, Copenhagen, New York and Indiana with a wider network of more than 20 specialists. One team shaped around the challenge.

Jonas Andersen

Strategy Lead · Malmö / Copenhagen

Connects strategy, market intelligence and go-to-market. Jonas looks for the opportunity in change and gives it direction. His experience spans consumer trends, market research, media strategy, customer insights and venture building.

Pia Mattsson Deloustal

Brand Lead · Malmö / Copenhagen

Works across brand positioning, identity and creative direction. Pia builds distinctive brands with a clear point of view, drawing on experience in consumer, wellness and the public sector across Europe, the US and the Middle East.

Niklas Hofvander

Film & Content Lead · Malmö

Makes ideas clear and memorable through film and content. Niklas brings experience in product launches and internal communication.

John Bishop

Strategy & Research Lead · Indiana

Turns complex questions and information into clear decisions. John brings experience in market intelligence, consumer insight and data storytelling across media, advertising and entertainment.

Christina D’Asaro

Growth Strategy Lead · New York

Turns growth opportunities into focused plans across partnerships, market direction and strategy. Christina’s experience spans agencies, corporates, startups and the United Nations.

What’s on your mind?

You see an opportunity and want to know where to take it.
Your ambition needs a practical next step.
Your business is changing and your strategy needs to move with it.
A new venture needs a credible path to market.
You need to understand your customers, culture or category more deeply.
Your brand needs greater relevance or distinction.
Your positioning needs a clearer point of view.
Your idea needs the right people to bring it to life.

Human Intelligence Drops

Occasional signals and perspectives from The Collab Lead and The Collab: event invitations, useful observations and ideas worth sharing.